MINI Brand Manager

At BMW Group, passion drives us to transform professions into callings. It fuels our commitment to redefining mobility and bringing groundbreaking ideas to life on the road. Our collaborative spirit turns a team into a cohesive unit where every voice is heard and valued. By blending expertise, professional rigor, and a love for what we do, we shape the future together.

Position Overview

We are seeking a dynamic professional to elevate MINI Brand awareness and desirability in China. This role involves aligning marketing strategies with customer insights and performance metrics to enhance effectiveness.

Key Responsibilities

• Adapt and Implement Strategies: Customize and execute global marketing strategies tailored to the Chinese market.
• Plan and Manage Initiatives: Oversee annual marketing activities, including strategic media buys, product launches, and campaigns.
• Align Messaging: Ensure that marketing communications align with our corporate identity and values.
• Conduct Research: Analyze consumer behavior, market trends, and competitor activities.
• Budget and Performance: Establish budgets, set performance specifications, and estimate leads. Monitor campaign performance, assess KPIs, and measure ROI.
• Lead Brand Building: Drive projects to boost brand recognition and appeal.
• Manage Partners: Oversee collaborations with partners and vendors to ensure timely and effective delivery, fostering a culture of teamwork and innovation.
• Additional Duties: Undertake other relevant tasks as assigned by the line manager.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in team management and leadership.
• Excellent communication skills in English (both verbal and written).
• Experience in research and brand strategy development.
• Highly organized, able to perform under pressure.
• Strong research and analytical capabilities.
• Proficient in budget management.
• Minimum of 8 years of experience in brand and marketing strategies, ideally within multinational companies, with a focus on automotive, premium brands, or performance media.

Ready to Ignite Your Passion?

If you're excited to join a vibrant team and inspire innovation, we encourage you to apply now!