??????????| Chinese Content Creator (part-time)

Job Description: Chinese Content Creator (part-time)
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Part-time Duration: October, 2024 to June, 2025
??????: 2024 ? 10 ? ? 2025 ? 6 ?

Major Responsibilities/????:

??Content Creation ????

1. Responsible for composing content for YCE and its institutes (BCIS and YCKG) and implementing marketing strategy via different channels, such as WeChat, Weibo, website, newsletters and print collaterals

2. Operate the official account and publish suitable content based on a deep understanding of the corresponding channel. Continuously improve content quality through data analysis, competitor research, search result optimization, etc.

3. Assist the Media and Content group for content planning and create compelling and engaging marketing messages targeting at various audience segments and ensure the presence of YCE and its institutes is strengthened through contents.

4. Support to develop, maintain, update and promote the Chinese language YCE writing style, including the Style Guide for use in Communications.

5. Be responsible for cross-proofreading written Chinese copy.

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??Media Cooperation ????

1. Work closely with the media planner in developing content for various media platforms.

2. Build and maintaining long term media relationship.

3. Promote school activities and key messages through various media platforms, and ensure that the brand’s voice remains the same across all platforms.

4. Assist the Media Relations Manager to identify and develop new media cooperation or editorial opportunities.

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??Information Collection ????

1. Act as a “journalist” for YCE, being proactive in gathering news/pictures/interviews and information designed to raise awareness of both the YCE brand and its educational program.

2. Collate materials and provide the team with relevant and valuable information.

3. Archive media reports and related prints.

4. Be responsible for translation on request.

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Qualifications/????:

1. A bachelor's degree in a related field, preferred in Chinese Language major.

2. A minimum of Three years of experience in content management, writing/editing or public communications, an understanding of international education industry would be an advantage.

3. Excellent Chinese writing skills, outstanding command of Chinese, be able to use English as working language;

4. Proficiency in social media account management i.e. WeChat and Weibo;

5. An integrated marketing mindset, passion for storytelling through multiple media;

6. Creative, self-motivated and passionate about international education;

7. Ability to work within tight deadlines, adjust to changes in priorities and work collaboratively with team members;

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Application Process ????

Candidates are requested to apply to jobs@bcis.cn and to send the following in a single PDF document. The Search Committee will conduct initial interviews as applications are received. Shortlisted candidates will be interviewed in person or online. The search committee reserves the right to close the selection process at any time if the right candidate is found.

• Cover letter
• Resume

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NOTE: The above job description reflects the general requirements necessary to describe principal functions or responsibilities of the job identified and shall not be interpreted as a detailed description of the work requirements that may be inherent in the job, either at present or in the future.

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