???? | Marketing & Communications Supervisor

?????????
Job Description: Marketing & Communications Supervisor

???? Job Overview?

????????????????????????????????????????????????????????????????????????????????????????????????????????????

As the Marketing & Communications Manager, you will be responsible for providing marketing support for the YueCheng Education, especially the kindergarten business line, enhancing brand image, and driving effective enrollment growth. This role requires strong market insights, strategic planning, and leadership, with excellent communication skills, a spirit of teamwork, and business acumen being key elements for success in this position.

???? Responsibilities:

1. ??????????????????????????????????????????????????????????????????????

2. ????????????????????????????????????????????????????????????????????????????????????

3. ?????????????????????????????????????????????????????????????????

4. ???????????????????????????????????????????????????????????????????????????????????????????

5. ??????????????

6. Market Activity Execution: Analyze market demands and user needs, assist schools and kindergartens in planning and executing various enrollment and marketing activities both on and off-campus, including but not limited to community events, educational expos, open houses, workshops, etc.

7. Communication Content Creation: Plan and organize various brand and market communication content from a marketing perspective, possessing some copywriting and video production capabilities. Have a certain understanding of social media operations (WeChat, Xiaohongshu, etc.) and be able to provide targeted content for different channels.

8. Enrollment Collaboration: Collaborate closely with enrollment colleagues to set short-term and long-term goals, define target markets, and develop actionable plans to achieve marketing and enrollment objectives, as well as monitor key performance indicators.

9. Other Channel Development: Focus on the target audience, develop various channels including online, offline, business networks (mom groups, surrounding communities, upstream resources), as well as opportunities for collaboration with other brands, including co-branded marketing activities, cross-border events, etc., ultimately reaching the target audience.

10. Complete other relevant tasks assigned by leadership.

???? Qualifications:

1. ??????? ????? ???????????

2. 5??????? ?????????????

3. ????????????????????

4. ???? ??????? ???????????

5. ???????????????????????

6. ??????????

7. Bachelor's degree or above in Business Administration, Marketing, or related fields.

8. Over 5 years of work experience in marketing, brand management, or public relations.

9. Strong writing skills and short video production abilities.

10. Broad-minded, innovative, and adaptable to cross-cultural work environments.

11. Excellent communication skills and a strong customer service orientation.

12. Proficiency in English as a working language.

Application Process ????

Candidates are requested to apply to jobs@bcis.cn and to send the following in a single PDF document. The Search Committee will conduct initial interviews as applications are received. Shortlisted candidates will be interviewed in person or online. The search committee reserves the right to close the selection process at any time if the right candidate is found.

• Cover letter
• Resume
• Up-to-date contact information of four references

????????? jobs@bcis.cn ?? PDF ?? ???????????????????????????????????????????????????????????????????

• ???
• ??
• ??????????

NOTE:

The above job description reflects the general requirements necessary to describe principal functions or responsibilities of the job identified and shall not be interpreted as a detailed description of the work requirements that may be inherent in the job, either at present or in the future.

???

????????????????????????????????????????????