BMW Group
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Overview
Bayerische Motoren Werke AG (BMW), headquartered in Munich, Germany, is a world-renowned leader in luxury automobiles and motorcycles. Established in 1916, BMW has built a legacy of innovation, performance, and engineering excellence that has made it one of the most admired and respected automotive brands in the world.
Our Heritage
BMW’s journey began with the production of aircraft engines, but soon expanded into motorcycles and automobiles. Over the decades, BMW has consistently pushed the boundaries of design and technology, delivering vehicles that not only perform exceptionally but also captivate with their style and elegance.
Our Vision
At BMW, our vision is to be the most successful premium manufacturer in the world, delighting customers with our products and services that embody the essence of sheer driving pleasure. We are committed to shaping the future of mobility by developing innovative solutions that combine sustainability, safety, and driving dynamics.
Innovation & Technology
BMW has always been at the forefront of automotive innovation. From the introduction of the first turbocharged production car to the development of electric and hybrid vehicles under the BMW i sub-brand, we are dedicated to pioneering the next generation of mobility. Our commitment to research and development ensures that every BMW is equipped with cutting-edge technology, offering a driving experience like no other.
Sustainability
As a forward-thinking company, BMW is deeply committed to sustainability and reducing our environmental footprint. We strive to lead the industry with our sustainable production processes, responsible sourcing of materials, and the development of electric vehicles that redefine what it means to be a luxury car in the modern world.
Our Products
BMW’s portfolio includes a wide range of vehicles that cater to different tastes and needs. From the iconic BMW 3 Series to the luxurious 7 Series, and from the agile X1 SUV to the powerful M models, every BMW is designed to deliver a perfect blend of performance, comfort, and cutting-edge technology. Our motorcycles, too, embody the same dedication to performance and style, making BMW Motorrad a leader in the premium motorcycle segment.
Join the BMW Experience
BMW is more than just a brand; it’s a symbol of innovation, performance, and luxury. Whether you’re a long-time enthusiast or new to the world of BMW, we invite you to discover the unique driving pleasure that only BMW can offer.