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Job role insights
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Date posted
February 4, 2025
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Deadline
February 4, 2025
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Study location
Shanghai
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Tuitions
Competitive
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Career level
Middle
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Qualification
Bachelor Degree
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Experience
3 - 5 Years
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Gender
All
Description
Job Responsibilities:
Responsible for the various forms of advertising creativity displayed on the C-side, ensuring high performance and stability on the user end.
Participate in the design of cross-end front-end architecture to enhance the development efficiency and experience of the C-side advertising chain.
Continuously monitor the development trends of front-end technology, introduce new technologies and tools, and improve the technical level of the team.
Write high-quality code, conduct code reviews, and ensure code quality and team coding standards.
Qualifications:
Bachelor's degree or higher in Computer Science or a related field, with around 5 years of front-end development experience.
Proficient in front-end foundational skills such as JavaScript, HTML, and CSS, familiar with W3C standards, and knowledgeable about common HTML5 and CSS3 features.
Skilled in the React Native framework, with a deep understanding and practical experience in cross-end technologies.
Extensive research and experience in front-end performance optimization, capable of writing efficient and maintainable code.
Highly sensitive to product quality, able to propose improvements from the perspective of user experience.
Strong awareness of stability, ensuring high availability and stability of the system.
Excellent communication skills, team spirit, and self-motivation, capable of effective collaboration with product managers, designers, and back-end developers.
Overview
Xiaohongshu (???), also known as Little Red Book or RED, is a popular Chinese social media and e-commerce platform that combines user-generated content with online shopping. Launched in 2013, it originally started as a space for users to share product reviews, travel experiences, and lifestyle tips. Over time, it has evolved into a dynamic platform where users, especially younger generations, can discover new products, share experiences, and engage with a community of like-minded individuals.
Xiaohongshu's unique feature is its integration of social media with e-commerce. Users can browse lifestyle content, such as fashion, beauty, food, and travel, and directly purchase products featured in posts. The platform encourages user-generated content in the form of posts, videos, and reviews, making it a trusted space for discovering trending products and lifestyle tips.
With a focus on authenticity, Xiaohongshu has become a go-to app for influencers, KOLs (Key Opinion Leaders), and brands looking to connect with China’s younger, tech-savvy audience. It stands out from other social media platforms due to its focus on user recommendations, product discovery, and community interaction, making it an essential tool for both personal expression and online shopping.
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School size
Founded in
2013
Location
Shanghai
Phone
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