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Director, Public Affairs and Marketing Department
Job role insights
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Date posted
November 2, 2024
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Deadline
November 2, 2024
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Study location
Beijing
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Tuitions
Competitive
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Qualification
Bachelor Degree
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Experience
10+ Years
Description
Position Name:Director, Public Affairs and Marketing Department
Job location:Beijing, China
Supervisor:Executive Dean
Description of the Position
The Public Affairs and Marketing department head is responsible for conducting strategy and planning of the department; establishing or maintaining connections with government, media and organizations; standardizing processes related to foreign affairs; leading crisis management related to public affairs and managing a team.
Direct subordinate positions of Public Affairs Marketing department head includes: International Affairs and Government Relationship Manager, Branding and Marketing Senior Manager.
Responsibilities:
1. Produce a Public Relations Plan which promotes and maintains good public relations in order to maintain the prestigious image of Schwarzman College.
2. Develop a public relations program for Schwarzman College based on its marketing goals. Liaises with other functions, particularly admission and development, in targeting specific markets and developing the public relations strategies to reach these markets.
3. Develop media contacts, plans press conferences and other press activities. Acts as the College’s liaison with media to promote good publicity and proactively counteract bad publicity.
4. Draw up and implement annual planning, budget and regulation; standardize working process.
5. Work closely with New York team to build up strategies, policies, processes and standards on branding and public relations; review and monitor publicized content.
6. Standardize and manage College’s process of reception or visa application for VIP guests.
7. Expand and maintain cooperative relationships with government, universities and other institutions; improve public awareness and perception of the college, and increase likelihood of prospective candidates to view the College as a top choice among graduate programs.
8. Conduct crisis management and strive for support from government, universities and public media in emergent circumstances.
9. Build a clear vision and brand equity of Schwartzman College to the target audience.
10. Develop communication strategies to effectively promote brand equity of Schwarzman College to the target audiences.
11. Effectively manage team dynamics and team members.
Required Qualifications
1. Bachelor’s degree and above, and at least ten (10) years public relations and branding experience in the corporate or government; OR, any equivalent combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved.
2. Evidence of effective bi-lingual fluency (Chinese and English) verbal and written communication skills.
3. Excellent ability to do brand promotion and negotiation.
4. Excellent ability to network and build relationships.
5. Experience in dealing with the public relations aspects of managing public emergencies or crisis events affecting an organization.
6. Good leadership and team management experience: be able to lead, manage and build a team effectively.
7. Ability to use various methods to coordinate resources, balance the interests of all parties, establish good cooperative relations, and promote multi-win.
8. Responsible, problem solver, self-driven, result-oriented and exceptional ability to work under pressure.
9. Ability to listen to and understand others, accurately express information, use a variety of means to respond to various communication scenarios and effectively influence others.
Desired Qualifications
1. Experience working in the education industry.
2. Experience working with employees from diverse and international backgrounds.
3. Experience in Microsoft Office Applications (i.e., Word, Excel, Access, Outlook, data query, PowerPoint), and the ability to quickly learn other software and media platforms.
Working Environment
1. Ability to work with complex communication and governance.
2. Ability to work successfully in a fast-paced and changing environment; strong willingness to learn and to take initiative; the ability to quickly understand and adapt to the rapidly changing environment.
3. Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals.
To apply: Please email a cover letter and resume in both English and Mandarin to
xinmeng.yan@outlook.com
Overview
Tsinghua University is a public university in Haidian, Beijing, China. It is affiliated with and funded by the Ministry of Education of China. The university is part of Project 211, Project 985, and the Double First-Class Construction. It is also a member in the C9 League.
Tsinghua University was established in 1911, originally under the name “Tsing Hua Imperial College”. The school was renamed "Tsing Hua College" in 1912. The university section was founded in 1925. The name “National Tsing Hua University” was adopted in 1928.
The faculty greatly valued the interaction between Chinese and Western cultures, the sciences and humanities, the ancient and modern. Tsinghua scholars Wang Guowei, Liang Qichao, Chen Yinque and Zhao Yuanren, renowned as the "Four Tutors" in the Institute of Chinese Classics, advocated this belief and had a profound impact on Tsinghua's later development.
Following the outbreak of the War of Resistance against Japanese Aggression in 1937, National Tsing Hua University, National Peking University and Nankai University merged to form Lin-shih-ta-hsueh, which was renamed the National South-West Associated University in 1938 after moving to Kunming. In 1946 the University was moved back to its original location in Beijing after the war.
Three years after the founding of the People’s Republic of China, a nationwide restructuring of institutes of higher education began, and in 1952, Tsinghua University became a multidisciplinary polytechnic university specializing in training engineers. In November of that year,the Ministry of Education appointed Jiang Nanxiang as President.
Since 1978, Tsinghua University has strengthened its teaching in sciences, economic management, humanities and law. In 1999, Tsinghua opened the School of Arts and Design by merging with the Central Academy of Arts and Design. In 2012, the Graduate School of the People's Bank of China (PBC) merged into Tsinghua University as Tsinghua University PBC School of Finance. Today, Tsinghua has become a world-leading comprehensive university that offers subject areas in engineering, science, economics, management, art, medicine, philosophy, law,literature, history and education. Students are provided diversified development paths to advance their critical thinking and entrepreneurship through research-based learning.
Over the past over 100 years, Tsinghua University has witnessed and shared the hardships and glories of the nation. The University’s motto of “Self-discipline and Social Commitment” has inspired many generations of Tsinghua teachers and students to struggle for the prosperity of China.
In 2017, Tsinghua officially released its "Double First-Class (First-Class University &First-Class Disciplines)" development plan. As one of China’s most prestigious and influential universities, Tsinghua is committed to cultivating global citizens who will thrive in today’s world and become tomorrow’s leaders.Through the pursuit of education and research at the highest level of excellence, Tsinghua is developing innovative solutions that will help solve pressing problems in China and the world.
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School size
5000+
Founded in
1911
Location
Beijing
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